Don Sardella: Always Be Marketing 1 minute, 22 seconds
To all our highly valued clients and acquaintances:
Life is too short not to enjoy it as much as possible, even with all its curved balls and sometimes extremely painful challenges. Life is also too short not to be serious and disciplined. What can we learn and do, no matter what??
No matter what and no matter when and no matter with whom and no matter where, “marketing” is always “game on”. Depending on what study you reference, your initiatives and enterprises require anywhere from 55-80% of your focus to continuously replenish and keep growing your whatever. People relocate, industries change, economies shift, etc., etc.
If you intend to make the most of your life and your talents, gifts and work, creating and innovating as a pioneering contributor along the way, providing the greatest possible value that you can as you do good and do well, it is incumbent for you to get really good at all things marketing, in service to who you are and for the people you most want to contribute to in win-win ways. That is the JTBD (Job-To-Be-Done) – helping them succeed at what’s most important to them, as fast and as easily as possible, in ways that the reciprocal value far exceeds their investment.
The future of whatever we are up to and/or whatever we are up against is indisputably tied to our ability to successfully “market” and establish increasing visibility with rock-solid credibility. We can be more prolific in our desired marketplace and increase the volume of our marketing activities.
This especially includes the idea of regularly letting your happiest customers and clients know how much you appreciate working with them and that you would be delighted to be introduced to other family members, friends and colleagues who might want to explore how they might benefit. It’s always good to be intentionally listening and looking for ways to add value to potentially ideal clients who’d love to know about all the benefits.
“Marketing is the truth made fascinating…you need only three things: ‘time, energy, and imagination.’” – ideas from Jay Conrad Levinson, best-selling author of 58 Marketing Books in 62 languages.
Defined? Best messages to best people at best times with your best offers?
Marketing, at its core, is about connecting with the right people at the right time with the right message and offer. This involves understanding your ideal audience, their most pressing needs, wants, and preferences, and then crafting tailored messages that are most likely to resonate with them.
A few “get to” questions you may ask as you start your days?? Jot down:
- Who might I get to meet today?
- Who do I get to speak with today?
- Who do I get to explore adding win-win value for today?
- Who do I get to listen to today, to understand them at a new level?
- Who do I get to offer opportunities to brainstorm and maybe collaborate?
Love what you do so much and know the value that you have gained and what you can contribute, that you would feel remiss (almost irresponsible?) not to let people you are connected to and/or care about know, like a great movie, a fantastic restaurant, travels, or any other rewarding adventure.
Whether building and running a business, managing a non-profit or leading a nation, it must relentlessly be a part of our constitution if we are seriously committed to effectively creating value for continuous progress and growth.
Ideal Clients lead to an Ideal Business and then to an Ideal Life, yes??
We’re all in the “marketing” business, and then we get to do whatever we feel called, inspired and/or trained to do, in terms of our passion and value.
As you seek to do what works, does your “marketing” ever seem like you are running around like crazy, bare bones, hair on fire, a bit like this guy??
How can we get from overwhelm/burnout to cool, calm & collected?
We’ve all heard “to earn more, we must learn more.” We on track??
In “marketing”, the first and most important person to consistently and repeatedly convince is us. Our personal conviction and authentic belief is mission critical. We can’t kid ourselves. We must do whatever that takes.
We’re looking for real deal, contagious, grounded enthusiasm here.
Our intent for you is to help you to get yourself to the point where you so love your life and your work, that people want to have their version of whatever the heck it is that you are having. You know what I’m saying??
As I mentioned in my video, in our rapidly changing and dynamic world, it’s always going to be something that keeps us on all our proverbial toes. The net, net? We always need to relentlessly be replenishing our businesses. No matter how much crazy seems be going on in our lives or the world.
For a deeper and more detailed dive into our work to help you create your version of what you love and what works best for you, you can find a plethora of seasoned strategies and tested practices in our most recent book, Monetizing the Time of Your Life: Strategies to Beat the Odds.
So, ABM (aka Always Be Marketing) is key to effectively growing yourself and to grow your initiatives. If you are committed to living a dream life and creating a dream future, it is critically crucial to keep stoking continuous and effective marketing. Statistics demonstrate that a consistent marketing strategy leads improved brand awareness, increased revenue, and a stronger customer base. Again, starting with yourself, which is usually the toughest “sale”, are you convinced that the value you offer far exceeds any investment of time, resources and repute that clients will consider or risk?
This month may be a refresher for all of us. Hopefully, you are doing something you love, believe in and are good at. Assuming that you are authentically confident that the value you offer/provide far exceeds any investment in time, energy, money, repute, etc., I again suggest that we may all be remiss if we aren’t energetically, vigorously and proactively letting the people we most want to reach and could benefit greatly from our value prop. It’s not only a missed opportunity for them and for you, but also for our world at large, not to expand prosperity, abundance and great value.
“Do what you love in service of people who love what you do.”
– from best-selling author, Steve Farber
Exhibit A:
We doubled the size of our Toastmaster’s Club in 6 months with 2 slogans:
“We play like we practice” and “If it ain’t fun, it ain’t worth doing”.
This went on a spawn a host of successful professionals/entrepreneurs.
My goal is to help you develop your own relentless, vigorous system.
Ground Rule: The objective is to spend as little money as possible on marketing. We are looking to discover, create, optimize, and implement low-cost, no-cost approaches. What’s the fastest path to client acquisition and client development, where everybody wins, with great fiscal integrity?
Ideally, continuously and relentlessly reach out to people who respect you and respect the provable value of what you do. Not only can they invest resources with you today, but they have the capacity to continue investing resources with you for their lifetime. They’re also well-connected personally or professionally and are at the center of a network, which means that if you do a great job for them, they are likely to recommend you to others.
While we may be dealing with much uncertainty, now could be a great time to invest in cultivating visionary leadership, reimagining ways to collaborate and dialogue about exploratory ways that we might even innovate together.
Shall we set up a brief call to discuss/create what’s most important for you?
Let me know what you think will serve you best. Let’s create new plans??
Don
PS – another distilled resource, from which you can make your plan:
Marketing (The Brian Tracy Success Library) by Brian Tracy (Author)
PPS – and on a final note:
We’re here to serve as an equitable investment in yourself and your dreams, for multiple dividends and we celebrate being held to full account to deliver on that promise for your indisputable satisfaction!!
